About
Eugenia's design practice targets identity and cultural positioning between digital and physical spaces.
Interested in multidisciplinary approaches, her work transitions between branding and typography, creative coding, publication design and digital interactions, seeing the power in design as a critical, expressive inquiry rather than pure solutionism.
An advocate for personal and cultural expression, Eugenia leans towards experimental approaches to represent topics of identity in hybridised contexts.
Drawn to the narrative power of design, she aspires to be an art director, creating work with lasting cultural depth that merges art and design as one.
Script Hybridity
Collection of hybridised word blocks
Script Hybridity expresses cultural hybridity embedded within analogue and digital systems.
Through hybridising both Chinese and Latin scripts via bi-directional trans-scripting—the injection of one language's writing system into another—artefacts negotiate new modes of expressing hybrid identity, transforming autoethnographic friction into a site of collective cultural resonance.
Tāniko
Tāniko explores the power of visual narratives through a two-part artefact, focusing on Māori weaving traditions. Examining its visual language inclusive of patterns and shapes, the publication serves as an introductory platform to those unfamiliar with the culture, celebrating its beauty through a choice of material that honours traditional Tāniko-weaving.
Accolades:
Finalist for the 2025 Australian Graphic Design Association (AGDA) Awards.
Publication Spread 1
Publication Spread 2
Samaritans of Singapore Rebrand
Samaritans of Singapore Rebrand Primary Logo
Samaritans of Singapore (SOS) is a non-profit organisation that provides emotional support to individuals facing crisis. This rebrand places focus on making SOS more approachable and inclusive for youth aged 5-19.
Through injecting preventative and educational strategies, this rebrand aimed to meet the growing demand for support, promoting early interventions and emotional resilience. With friendly visuals and a refreshed identity, SOS fosters a safe space for mental health dialogues whilst upholding its values and credibility, seeking to enhance mental health literacy and destigmatise discussions — ensuring support for everyone on their mental health journey.
This project was designed as a group with Iman Khalilah Darke and Marie Dominique.
Accolades:
x2 Bronze for Brand Identity and Design
Collaterals - brochure
Collaterals - workshop poster
Lee Seungyeon
Jerome Ang (Hong Wei’en)
Shraddha Giria
Audrey Khoo Jing Wen
Yasheeta Singhi
Angeline Maytrie Mulia
