About
As a budding creative director, Clare creates visual experiences rooted in storytelling, emotion and human connections.
Drawn to culture, fashion and new media, Clare is passionate about creating work that feels authentic and emotionally impactful. She aspires to create meaningful visuals and narratives which blend strategic thinking with visual storytelling, and leave a lasting impression.
Bloom and VANS: GRASSROOT CULTURES
As part of her final year projects, Clare developed integrated campaigns for Bloom, a hypothetical skincare brand and an industry project with Vans, combining creative direction with brand strategy and storytelling.
Bloom is a mock-up skincare brand created for Singaporeans, by a Singaporean. Established to fill the gap in the local skincare market, Bloom focuses on simple, beginner-friendly products tailored for hot and humid climates. The brand aims to make skincare approachable and accessible, helping everyday consumers build confidence through routines that do not hinder their lives.
Grounded in Vans’ roots in culture and self-expression, the campaign VANS: GRASSROOT CULTURES highlights how creative individuals come together through shared passions, values and innovation, transforming personal expression into collective experiences. By celebrating authentic voices and grassroots communities, the campaign reflects the sense of belonging and connection that is central to Vans’ identity.
Bloom's brand message, blooming into you, aims to instil confidence in consumers as they grow into their true womanly forms, where insecurities are inevitable.
One way Bloom provides support is through its products, reminding users that there is no need for perfection but only comfort in their own skin.
VANS: GRASSROOT CULTURES
Charlotte Liew Ka Lin
Nur Rabiatul Adawiyah Binti Mohammad Baharin
Charlotte Pang Shiqi
Lim Mei Xian Grace
Lennon Yang Cijun
Han Peijun
